2 & 3 Oct, 2019 – Singapore
13 & 14 Nov, 2019 – Shanghai

Our customised 2 day VALUE BASED CONSULTATIVE SELLING training programme will help to revolutionize seller behaviour and drive sales and demand generation success around the world. This customized programme will deliver a powerful new effective approach to sales training and coaching that build upon our understanding of the art and science of sales in a digital economy.
The programme will consist of a number of contemporary modules to focus on the changing dynamics of the customer and break down how to approach, develop and closed business by focusing on powerful customer value drivers, psychological and behavioural profiling as well as how the traditional sales approach is now increasingly irrelevant as customers are much more informed and often have a number of new channels to learn about products and services and be able to make purchases in the newer omni?channel environment. We will also take time to look at how we can strengthen the sales approach by developing powerful go?to?market tactics that combine marketing and product management teams to sales and how this can be powerfully leveraged to customers and prospects.

Key Benefits:

• Drive smarter ways to build your pipeline and convert revenue faster in a digital economy.
• Learn why and how modern customers make certain purchasing decisions and choices with powerful psychology principles.
• Understand how you can build a powerful value?based system to target key influencers, users and buyers of your product/service.
• Target key personas with powerful value messaging leading to appointments.
• Build compelling value propositions targeting your specific audience vertical market needs and wants.
• Learn contemporary frameworks including account?based marketing (ABM) & Go?to?Market (G2M) and how this complements key sales account management.
• Understand how to powerfully extract and use data for customer insight management so you can develop formidable and tailored account campaigns which get results.
• The programme is taught by industry practitioner with more than 20 years of advanced sales training experience, so we can develop your salesforce to meet the changing expectations of today’s buyers. Rely on us to equip sales and business development teams with the behaviours and strategies they need to engage more buyers, provide exceptional customer experiences and win more deals.

Who Should Attend?

This programme is especially effective for experienced salespeople who need to work with across a complex portfolio of products or services, or for teams who need to differentiate their sales approach and resulting products & services or value propositions from the competition.

Pre-Course Questionnaires

To ensure that the workshop delivered maximum benefit to you, a pre-course questionnaires will be sent to you prior to the event to ascertain your need. Our prominent trainer will analyze the completed form to warrant the course is customized according to your needs.