Channel Management Training

Create powerful routes for your products & services to reach the market. 

This program covers a compelling agenda comprising modern channel management & strategy techniques with an emphasis on metrics and KPIs to measure, to set and manage performance.

Selecting the most appropriate distribution/reseller/value‐add channels, and motivating channel partners, are the key factors in selling profitably through third parties.

Gain an edge over your competitors with strong channel partnerships by building and managing effective working relationships that build trust, add value and avoid conflict.

Testimonials from the Trainer’s Programs

“A wonderfully passionate & enthusiastic presentation, personality and execution of the channel management course. I will implement much of what I’ve learnt and use it to encourage my team.”


“I have found the value propositions handbook issued during the course an invaluable reference guide and find myself reaching for it often. I’ve already put some of the ideas into practice that I picked up from the course”

RS Components

What you can bring back to your operations after this course


Established Templates

Determine selection criteria for channel partners using established templates

Execute Like Clockwork

Setting ground rules and disciplines for your channel partner relationships


Refreshed Processes

Understand why a adopting a sales and marketing process to channel partners generates results and how to execute it.

Motivated Partners

Motivational programmes and techniques for channel partners and their staff.

Metrics That Work

Develop powerful measurement & metrics across channel types and create systems for your team

Present-Day Insights

Understand the latest key trends, opportunities, challenges involved in channel development.

See exactly how we achieve this for you. View the complete course outline.

Learn and replicate the processes from successful companies

A case-based workshop that studies the success and failures of the following companies and more:



Qatar Telco






Who gains the most from this course?

This course is an essential for those who are involved in the selection, motivation, evaluation and management of channel partners.

CEOs, COOs, EDs, Directors, SVPs, VPs, General Managers, Senior Managers, Managers of:

  • Channel Planning
  • Channel Account Management
  • Partnerships
  • Products
  • Sales
  • Marketing
  • Alliances


About the Trainer

Trainer has spent 22 years in senior industry marketing, channel, value propositions, business development, alliances‐partnership & customer experience positions across Microsoft, Dell, Siemens, BT, NCR, Nokia & Cisco.

He has managed teams ranging in size between 6 and 500, with revenues covering £25m to £10bn.

Trainer is managing director at one of the global advisory and training business. In this role he was responsible for training and coaching the boards of 200+ companies on how to develop compelling value propositions, channel & alliance management and market strategy.

These companies span industry sectors & include Sony, Barclays, Gemalto, BNP Paribas, Investec, AIG, Prudential, TalkTalk, Vodafone, BG, BOC, Qatar Telecom, KPMG, Ricoh, Sharp, Visa and more.

He has a PhD in Strategic Alliances & Partnerships from Cardiff University and has worked with leading academics at Harvard to develop his alliances effectiveness research. Prior to this he has a Master degree in Strategic Studies & Bachelor degree in International Politics & Strategic Studies.

Get the Detailed Course Outline

The course outline will show you exactly what will be covered during the sessions, including specific Tools, Metrics & Processes, as well as methodology

Simply fill up the form to get the course outline download.



+65 6100 2718


+65 6100 7218